27 March 2012

Innovation Through Co-creation: Consumers Can be Creative | InnovationManagement

A new trend in business and product development is ‘co-creation’. By its very name it implies a collaboration between the company and some other entity. In this case it is the consumer who partners in the creation of value. The term ‘co-creation’ is not new, however, but is now receiving more attention – driven largely through the increasing use of the Internet and social media websites...

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